The brand can be viewed as a personality, a set of values and the position it occupies in people`s minds. In short, brand identity is everything the company wants a brand.Regardless of what we’re doing for our clients, we approach our work with the goal of creating a connected brand experience. Because that’s how you build an authentic brand that people believe in.
Brand Strategy
We believe in quality and standard Worldwide.brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
- Research
- trends & insights Brand definition
- Brand architecture
- Nomenclature
- Messaging & story
Brand Design
Great brands connect. It takes a thoughtfully designed strategy to develop communication programs and branded environments that define, inspire and engage consumers. RBPI brand design practice provides a collection of specialist designers, strategists and programmers to create a seamless user experience and unified brand impression.
- Naming
- Brand identity
- Visual style
- Guidelines
- Brand & business integration
Experience and Design
Experience design doesn't replace brand strategy, but pushes beyond the traditional approach of defining brands. It advocates using the concept behind the brand as a way to identify and define value for customers in ways that can be differentiated in the way that products and services deliver value.
- Experience benchmaking
- Customer journey design
- Touchpoint design
- Prototyping & testing
- Employee communications
Retail Branding
Retail branding requires strategy, which is the tactics a company adopts to arouse consumers' interest in its brand. According to the marketing website Design Damage, strategy starts when a company's marketing department defines a brand that embraces its business model.
- Shopper marketing
- Retail environments
- Interactive demos
- Packaging
- Out-of-box experience
Digital Branding
At Digital Branding we provide a full range of customized advertising solutions on a user friendly network of leading content websites. With an award winning creative team and an innovative approach to online marketing in a digital age, Digital Branding helps marketers optimize their campaigns to maximize conversion rates.
- Website & mobile & apps
- Content strategy
- User experience design
- Video & motion graphics
- Organization & cultural alignment
- Brand & business integration